Feeling Like You’re Running on a Hamster Wheel When it Comes to Earning More?
Once upon a time, you worked for somebody else. Maybe you worked for a large corporation. Maybe you worked for a smaller company. But after years of helping clients get results, you became enough of a known expert to open your own practice.
And that’s what you did!
Now you get to work with the clients you enjoy most, your schedule is full, and you’re charging a healthy hourly rate. Initially, it was a thrill to be in demand but lately it’s not so much fun.
In fact, you’re beginning to feel more than a little burned out by the never ending demands on your schedule!
When you tell people you’d like to have more free time, your well-meaning friends (who don’t own a business) ask “Why don’t you just take some time off?” Because, after all, “It’s not like you have to ask someone for permission to go on vacation.”
While your friends are right, what they don’t get is if you aren’t working, money isn’t coming in! Unlike your friends who have J.O.B.S., you don’t get paid vacations and sick days. If you want to get paid, you have to show up.
It can begin to feel like a vicious circle: you need to take time off but you feel like you can’t afford to lose the income you would make.
Branded Information Products Allow You to Unhook Your Ability to Generate Revenue from Your Ability to Show Up
Visual of breaking two attached items
Information products like ebooks, DVD programs, and audio recordings allow people around the world to buy from you and you don’t have to show up at all. In fact you can be earning money while you’re lying in a hammock under a shady tree or sipping a cold drink on a beautiful sandy beach!
Perhaps you’re already aware of information products. In fact, you’ve already give some thought to creating your own information products.
And you like the idea of having information products because the benefits are very appealing.
Yet, you’ve hesitated to seriously dip your toes into the information products pool pool because:
- You’re feeling challenged to find the time to put something together.
- You’re not sure where to begin; in fact just thinking about where to begin makes your head
- You wonder “Do I have anything unique and important enough to be worth turning into a
- You aren’t a marketing expert and it seems like you need to know a lot about marketing to sell informations.
Bottom line: You still like the idea of creating profitable information products that reinforce your expert image but it seems too difficult and risky to justify the required investment of time and money.
What if Creating Profitable, Expert Information Products Could be Easy?
Imagine a process that enables you to create information products with ease. And not just any information product; the types of products that represent your level of expertise and professionalism and make a positive difference in the world.
This process would make it easy to:
- Figure out what your product covers and does not cover.
- Plan the actions needed to create your product and stay on track.
- Stay motivated, energized and inspired so you stick to it.
- Get hands-on guidance from an experienced product development expert who knows the territory.
That’s Where I Come In
Hi, I’m Judy Murdoch, maverick entrepreneur, creative sparkplug and your guide to the wonderful world of information products. I work with maverick entrepreneurs who want to create kick-ass information products.
From my first job running focus groups for a major advertising agency to developing guerrilla marketing programs for small business owners, I’ve used my ability to transform the technical and complex into simple, engaging, results-based products. And I’ve used my gift for capturing the unique mojo of my business clients making it easy to brand and market their products in compelling ways.
The products I help client create vary quite a lot when it comes to the product’s form, objectives, and audience, but they’re all kick-ass products which means:
- Organize and structure what you know so it’s easy for customers learn independently.
- Identifying a juicy, relevant reason making your product irresistible to prospective customers (this is exactly what we’ve been looking for!).
- Capturing not only what you know but your unique style (mojo) when you deliver what you know to your very best clients.
Kickass information products are the ones that become classics. The ones your customers will keep on their short list and enthusiastically refer to their colleagues. Kickass products not only make money and strengthen your reputation as an expert, they represent your legacy and contribution that make the world a better place.
If you’re an independent-minded entrepreneur and this kickass product idea sounds good to you, here’s what I recommend:
Step 1. Download the no-cost Simply Irresistible Jumpstart Guide.
The Jumpstart Guide shows you in six simple steps how to create an irresistible free product that you can use to demonstrate your unique approach and solutions in a compelling way to prospective.
In addition to the Jumpstart Guide you’ll get a subscription to the MojoZone Ezine which shares ideas, strategies, and tactics you can apply immediately in your marketing and product development projects.
Step 2. Schedule a complementary Quick Ignition Consultation.
If you’re wondering whether we work with your particular type of business and situation, you’ll want to read the Who We Work With page. Click here to go there now.