Guerrilla marketing is about the bottom–yes but not at the expense of your values. In fact, if your a small business owner who wants to make a difference and needs to make a profit, communicating your values actually makes your guerrilla marketing efforts all the more potent.Read More
If you’re a small business owner and find yourself avoiding marketing because it seems like tons of work with no guaranteed results, take heart.
Although uncertainty is inherent in marketing because we can’t perfectly predict how people will respond there are things you can do to improve the odds of getting good results.Read More
Nancy is a small business owner who helps nonprofit groups create fund raising events that can double even triple their average donation. Until recently, Nancy has gotten her business primarily through in-person meetings: attending networking events, taking people out for coffee, and giving presentations. In-person is great for getting local business but Nancy wants to…Read More
The trick to designing a profitable path that continues drawing visitors into and through your garden is knowing what products and services are most relevant to your customers at different points of their journey.Read More