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Does this ad insult your intelligence?


Received this email today. 

White+Warren Election Day Ad

Now keep in mind initially all I saw was the subject line when I checked my email this morning.

For a bit of context, White+Warren is a design label for luxury cashmere. I like White+Warren’s products and have bought a couple sweaters from them. And I opted in to receive their promotions.

So this email message is, in effect, “preaching to the choir.”

At least I think it is.

What pissed me off about the ad and made me mutter “You’ve got to be kidding…” is the stretch White+Warren made to link buying their products to my duty as an American citizen.

There is no link. I don’t care how hard you try.

Sorry folks, my brain just rebels at this rather stupid, vapid ad that tells me I should reward myself with an expensive sweater for doing what I consider an important responsibility. 

To me, it undermines the importance of voting and turns it into one more excuse to engage in shallow, mindless consumption.