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Evidence that emotion sells better than logic

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Even Mr. Spock would agree. Ads that use a purely emotional appeal are more effective than those using a factual appeal or a mix emotion & factual appeal.

An effective emotion ad is, however, trickier to create.

Terrific article in the Neuromarketing Blog gives left-brainers the logic; right-brainers the validation.

http://xrl.us/be6pwf