Highly Contagious Marketing, Judy Murdoch
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Small Business Owners, You CAN Shine Out Above a Sea of Competitors
By Giving Away a Product that REALLY Works!
Let's face it, as a small business owner who wants to make a difference it feels really hard to get your customer's attention in today's noisy marketplace.
You know you have a great product or service. You know there are lots of people out there who really need your help.
But how the heck do you stand out above the crowd so the people who need what you sell notice you, get your message, and BUY from you?
It's Not for Lack of Effort on Your Part
If you're like most of my clients, you've asked people for advice. You've attended marketing seminars. You've read the books and the blogs. These are all worthwhile actions to take to market your business.
Yet, people still aren't buying. It's painful and frustrating.I know.
You MUST Cut Through the Clutter to Get Their Attention
Twenty years ago it wasn't so hard for your marketing to “cut through the clutter” and get people's attention.
Today your marketing has a lot more work to do. Today, there are zillions of choices. Did you know there are 13.1 billion web pages? And prospective customers are barraged by thousands of marketing messages every day! The number of messagss per day has been estimated to be as high as 5,000. That's almost inconceivable when you think about it.
And to make things even more interesting, as the number of messages increases, people get better at screening out that information.
What You Need to Understand:
Your website, business card, brochure, and 60-second elevator speech is NOT going to be enough to get your prospective customer's attention and convince them to buy from you.
You have to prove you can help them. And the best way to do this is with a PROPERLY constructed free information product.
The Key to Marketing that Tells People "This is What Will Really Help You!"
In a marketplace full of words and empty promises, you need to demonstrate in a convincing way that you offer a solution that will really work.
The best way to do this is to create a simple, free information product that gives your customer a taste of what you can do for them.
Examples of "simple information products" include:
- A step-by-step guide showing your customer how to solve a common problem (remove a red wine stain from their sofa or decide whether to get a netbook versus a regular laptop).
- A checklist that helps your customer prepare for a major event (relocate to a new city, get ready for the holidays, plan a wedding).
- A top ten list (tips for pricing your home to sell, best weight loss foods, best exercises to trim your tummy).
- An audio recording of a teleclass you gave.
- A video in which you demonstrate something your customers want to learn (how to change a watch battery, how to give your new puppy her very first bath.)
When your customers get a taste of what you can do for them and that taste helps them get real results, they will naturally come back to you saying, "That was great, I want to buy more!" This is how you become a bright spot shining out in the darkness for your customers.
But you have to do it right, or your effort will be wasted.
Three Keys to a Successful Free Product
OK, so if you've been in business awhile, you're probably familiar with information products. You've probably downloaded more than a few ebooks, listened to podcasts, and watched videos on YouTube.
But I bet you've experienced plenty of information products that were, er, a lot less than stellar. Like really disappointing even?
And if your customers are disappointed, they're not going to come back to buy more!
If you're going to invest in creating an information product to attract new customers, you want to feel confident that your products will succeed.
In fact, in my experience, there are three keys to a successful free product:
Key #1: It should be easy to make.
Key #2: It showcases what is unique about you and your business.
Key #3: It would be good and produces real results for the intended user.
In my experience, most product creation processes in the marketplace offer two out of the three, but they don't provide all three.
This diagram illustrates how the three keys to a successful information product work together and what happens when only two of the three are present.
Most products are incredibly NOT irresistible. I see a lot of business owners blithely go into information products and since they don't know you have to do all three of these things, they fail and it's heartbreaking.
Introducing…
A program to help small business owners quickly create free products that have customers coming to buy more.
I created Simply Irresistible because I want you to have a free product that is successful.
Why Does Simply Irresistible Work?
I've worked with hundreds of small business owners who were new to product development. I've observed what works and what doesn't work and I've distilled what I've learned into the Simply Irresistible Program.
I'll Show You How to Set the Right Goals for Your Product
A free information product should help your business by…
- Turning more strangers into prospects. Free products make you visible to more of the people who want what you offer.
- Turning more prospects into customers. Free products let you demonstrate what you can do so prospects develop the confidence to say "yes" to your paid offers.
The Simply Irresistible program uses a unique approach to setting your product's goals so that you naturally cultivate the relationships that will increase the number of paying customers.
You'll Create Products that Demonstrate Your Value. Simply Irresistible gives you a simple but powerful exercise to choose the customer problem that your free product will solve.
By helping you focus in on one compelling problem you offer your prospects the "perfect bite": one that demonstrate what you can do and whets their appetite to buy the full meal.
I'll Guide You, Step-by-Step to Choose the Best Type of Information Product for Your Business
Use the comprehensive reference, The Top Ten Free Information Products for Small businesses to choose the right product for whatever situation you're in.
I'll Show You Exactly How to Express Your Unique Problem-solving Style using a clever step-by-step process that enables you to use your true voice and tone so that anyone using your product will experience you exactly as your customers do.
You'll Get Four (and one-half!) Foolproof Ways to turn what you know into content that people will want to read, watch and listen to.
Product content is all the good stuff that makes your product so valuable: the specific steps to accomplish a desired task, all the great resources you know about, your stories that entertain and inform, and the blend of experience and perspective that is unique to you.
In Simply Irresistible you get four and one-half proven ways enabling you to quickly turn what you know into content your customers will use, benefit from, and come back to buy more.
Proven Strategies for Getting the Word Out About Your Product.
Once your product is completed you want to let everyone know about it.
Simply Irresistible gives you creative strategies for getting the word out online and in-person and guidelines for choosing the right one so you can ignore the ones that aren't going to work for you.
What's Included in the Simply Irresistible Program
The 80-page Simply Irresistible Workbook
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The Simply Irresistible Workbook uses exercises, examples, and concise explanations to walk you through each step of the product creation process so you can quickly develop a great free product that has people coming back to buy more. |
Bonus #1: Six "Plug & Play" Templates for Creating Professional-looking Products
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Your awesome content deserves a package that broadcasts to your prospects, "This is a great product that is easy to use and will get you great results!" Simply Irresistible offers six templates that are designed to be easy for you to use, don't require any special, expensive software or hardware, and produce beautiful, polished products that you'll feel proud to put your name on. The templates are "plug and play": you simply type your content into the templates. You can also customize the templates using your own fonts and graphics. Curious about what the templates look like? Click on the below links to take a look: |
Bonus #2: The Simply Irresistible Resource Guide
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In response to client requests, I've also included a guide covering many of the resources I've used when developing products for my own company and for clients. The guide lists 30 resources and covers a variety of services used to create information products including recording software and hardware, copyright research, print on demand services, and lots more. |
A Simple, Complete Program for Creating a Quality Product which Has People Coming to Buy More
Albert Einstein once said, "Things should be made as simple as possible but no simpler."
I'm a small business owner just like you and I know all too well how precious your time and energy is. I know you don't have lots of cash to throw around on stuff that doesn't help you get where you want to be.
My goal when creating Simply Irresistible was to create a step-by-step program that will take you by the hand and walk you through creating a fantastic marketing tool that will have you standing head and shoulders above the competition.
Are You Ready to Start Using Free Products as a Fantastic Marketing Tool?
Here's the Simply Irresistible Program:
| What you get | Regular | Premium | |
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80-page Simply Irresistible Workbook |
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Bonus #1: 6 Plug & Play Templates | |
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Bonus #2: Simply Irresistible Resource Guide | |
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Premium: Hardcopy version: Simply Irresistible Workbook | |
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| Price: |
$49 Buy Now |
$59* Buy Now |
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| * Add $6.00 shipping & handling | |||
100% No Questions Asked Money-back Guarantee
I really want this program to help you get great results: a great, branded product that has people coming to you to buy more.
If for any reason this program doesn't work for you, simply let me know and I'll promptly refund your purchase. Easy-peasy.
Still Not Sure?
I'm happy to answer your questions. Go ahead and complete the form below.