If you are in business because your business offers something that is really innovative and radically better than what’s on the market, whether you are a consultant, service professional, health professional, financial or real estate professional, or any other provider of professional services who is a step ahead of others in your field.
I promise you that you can get the world to beat a path to your door and you DON’T have to resort to hype, performing dogs, or expensive advertising to get them there. Yet, when you are an innovator, it can be hard to find a middle ground with marketing. You risk either “dumbing down” your message and sounding just like everybody else or, when you attempt to explain what makes you different, your explanation is so complex that no one can figure out what the heck you do. It's no surprise you begin to wonder whether what you offer is all that great after all.
It doesn't have to be this way.
Whatever your profession, you can bring your innovation out in a way that makes good sense, shows you as a step above the rest of the market, and helps people in a genuine way. You really can:
“Judy helped us get in touch with clients who
could benefit from our services using a variety of specific approaches,
including an open house, targeted mailings, involvement in industry
and community groups, website improvements, and an energized and focused
approach to marketing. We increased our contact with potential clients
by a factor of ten within a six month period.”
-- Mike Guthrie, Sabrina Hicks, LLC.
Hi, I'm Judy Murdoch, founder of Highly Contagious Marketing. As a marketing specialist, I’ve done everything from shaping major advertising campaigns, to helping Fortune 100 corporations with complex strategic product launches to helping small business owners create strategic marketing that goes far beyond the scatter-shot, ineffective approach they were previously using. If you want a successful, profitable business that offers innovative products and services that make a real, positive difference to your customers, you are in the right place.
How do you get there? Here's my recommended 1-2-3:
“Without Judy, I would still be struggling
to get my marketing feet under me. She has provided specific advice,
general direction, emotional support, and fabulous resources that have
laid the groundwork for my marketing success. ”
-- Mike Rivers, Athena Capital Management
Can we really help you?
I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent..... – Thomas Alva Edison