Highly Contagious Marketing, Judy Murdoch
Business success of epidemic proportions.
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Is This You?
Who can Highly Contagious Marketing really help?
Although the circumstances may change, the struggles people are going through are remarkably similar. See if any of these sound familiar to you:
- You left the corporate world and chose to start your own business. People begin their own businesses for a variety of reasons, in your case, you began your own business in order to offer products and services that are significantly, maybe radically, better than anything currently available in the market. But now that you’re on your own, you’re struggling more than you care to admit.
- You are masterful, perhaps a leading edge thinker in your field. You have created a product or service that is technologically based and makes a tremendous difference to people but it’s so complicated that you have a hard time getting people to understand what it is much less why they should pay for it. It’s really frustrating seeing people struggle as much as they do without what you created just because you can’t help them understand what it is and how it works.
- You see a lot of possibilities or opportunities but don’t know how to get at them. You are very smart and talented and can do a lot but you tend to take on too many projects at once. You’re doing your best but none of the opportunities are reaching their full potential because you’re too busy to give them the focused attention they require.
- You have an innovative idea but you’re not quite sure how to sell it. Your innovation could make a huge difference to people and but it’s not yet clear how it can be profitable.
- Regulations and professional ethics don’t permit traditional marketing. Financial planners, accountants, attorneys, and medical practitioners must be very careful when they tell their clients and patients what they can and cannot do for them. As result, any claims you do make in conventional media lose most of their impact once your audience slogs through disclosures, legal disclaimers, and qualifiers.
- Your profession has an image problem. Certain professions have serious credibility problems because of exaggerated claims, ethical breaches, and other factors that make potential customers and clients skeptical. Coaches, financial advisors, alternative health practitioners, and management consultants are just a few of such professions for whom a few bad apples have spoiled public perception.
No matter which of these situations you find yourself in, I can help you.
My clients and class participants have been in the following types of businesses and industries:
- Finance and Real Estate: financial planners, mortgage brokers, insurance specialists, Real Estate Agents, and other financial professionals.
- Consulting: Information systems, process and logistics, training and communications, human factors, conflict management, sales and marketing, social enterprise specialists.
- Medical/Allied Health: Dentists, Physicians, Psychologists, Psychiatrists, Physical Therapists, Massage Therapists, and chiropractors.
- Marketing and Sales: Sales professionals, promotions specialists, eCommerce service providers, event planners, graphic designers and copywriters.
- Entrepreneurs: Real estate developers, restaurateurs, salon owners, publishers, retailers, and others.
But will it work for you?
It will, if you have these values:
- Innovation. You see better, more effective way to accomplish things whether it’s an accelerated training process, a logistics solution, or a way to use databases more effectively.
- You want to play a bigger game. You take the 30,000 foot view and see how your ideas and innovations can positively affect many different aspects of business and culture now--and in the future.
- Work = Play. Your work is not only about challenge and achievement, it’s must also be something that you have fun doing. From your point of view, if you don’t enjoy what you do, time to find something better.
- Collaboration, NOT Competition. And you know that uniqueness trumps competition- meaning that each person and business has a unique gift, there is plenty for everyone, and so brutal competition is a waste of time and energy.
- Relationships Come First. You live and work by the maxim that relationships you cultivate and honor create a foundation for a profitable, sustainable business.
- Willing to get help. You know that to take your business to the next level, you need to do things differently. And, often, that means obtaining the right support so that you have the skills, mindset, and processes in place to make significant progress.
- You are willing to invest in your business. You understand that a growing, profitable business is the return on your investment in building your business’s technology, infrastructure, and capabilities.
If this is you and you are intrigued with how you can get customers to come to you for your products and services, read my free workbook: Finding the Pain: why people will give you cold, hard cash for your product or service™.
Then, you may be wondering how this all works. See for yourself: check out How It Works.