Highly Contagious Marketing, Judy Murdoch
Business success of epidemic proportions.
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Wouldn't it be great if you could get all the business you could handle through referrals from delighted customers?
Referral-based growth is the "Holy Grail" for most business owners. Yet, creating a group of customer evangelists whose glowing referrals will take your business to the next level is often easier said than done.
Marketing Referral programs fail for a variety of reasons. For one thing, so many of us fail to ask for referrals. We assume others can read our minds and know we need more customers. And even when we do ask, those we ask, however well intentioned, either forget or send us referrals that are less than optimal. Finally, it takes time, sometimes quite a long time to build a network that generates enough referrals to sustain your business. Sadly, many businesses fail waiting to attain a critical mass of referral sources.
It's not as though there's a lack of support or information. There are tons of networking groups, workshops, books, and other resources that are readily available. Maybe you belong to a leads group and have taken a few workshops. I certainly have. And they were helpful—to a point. At the end of the workshop—or book or networking mixer—I'd be all charged up with great ideas but after a few weeks went by; I was back to my old routine. The routine that wasn't helping me build my business.
A referral marketing program needs four components to be truly effective—to realize a significant, sustained increase in referrals.
- You need the right skills: how to ask in a way that's specific and direct but not pushy; how to acknowledge and reward your referral sources; and how to educate referrals sources so they send you great prospective customers.
- You need information: you don't need to be a psychology major but it's more than a little helpful to understand why people give referrals and why they don't as well as how to help your referral sources remember you when the right people cross their path.
- You need tools and you need to know how and when to use them: how to track whether your referral program is working, how to assess possible problems that are hurting your ability to get referrals, and…
- You need ongoing support and accountability: like changing anything else, changing your marketing approach requires developing new habits. Your old habits weren't working otherwise you wouldn't be concerned about building your referrals, right? So how do you make sure you consistently take the right actions that will move you forward?
Introducing the More Referrals NOW Teleclass
Jumpstarting Your Referral Marketing Program
During this four-week teleclass, you'll learn:
- Why customers will (and will not) send you referrals. You will learn why people decide to refer things and how you can influence this behavior to your favor·
- The critical elements that predict referral activity. There are four critical elements that must be in place to create conditions ideal for referral activity. Once these elements are in place, you can dependably predict an increase in referrals.
- How to increase referrals for your products and services. You can apply the referral marketing approach to just about any product or service using a very simple but effective assessment strategy.
- How to create a message that gets results. With a results-oriented "looking good" statement for your business, your customers will be delighted to tell others about you.
What you get with the program:
- Four, 90-minute group class calls. This gives you time to learn the information and ideas and, most importantly, practice applying what you learn to your business.
- Partnered exercises between the group calls. It's a lot more motivating when you have another person who genuinely cares whether or not you achieve what you set out to do. Plus, I've noticed that when it comes to marketing, objective outsiders are better at seeing all the wonderful things about my business that I take for granted. This insight is priceless when you're ready to develop your "Looking Good" message.
- Bonus: Class recordings. Each class will be recorded and will be available to you as mp3s. You will be able to listen to the discussions and exercises as often as you need to. And, if an emergency comes up, you won't have missed the class.
- Bonus: Worksheets and Assessments. We'll be using these worksheets and assesments to set benchmarkets, identify possible weaknesses, and plan your referral marketing campaign.
- Bonus: My personal feedback and coaching. We'll use an online forum (if you can read this web page, you can use the forum), to discuss class topics, answer personal questions, and give feedback and support-on a daily basis. In this way, you'll get not only the benefit of my experience and expertise but of the group's as well.
- Premium Bonus: Personal time with me to develop your looking good message. If you want some focused support to develop a Looking Good message I'm offering a one-hour, personal consulting call to help you create a message that really "pops" with your customers.
- Premium Bonus: Referral Power Partner Class. Having "power partners," complementary businesses that are are an ideal source for passing referrals can make an enormous difference in the number of referrals you get. In this one-hour teleclass, we'll look at how to identify complementary businesses, select specific partner that are the best fit for your business, and how to manage power partner relationships so that you're all getting the most from your arrangement.
- Premium Bonus: 30 Phenomenal Ways to Be Memorable Report. One of the keys to a successful marketing referral program is to make it easy for your referral sources to remember you. But in a world where everyone and their brother has their name imprinted on a ballpoint pen, how can you stand out and be remembered? This report give you 30 examples of creative but practical ways to insure that your referrals sources think of you.
Minimum of 8, maximum of 12 people in the group. Enough to benefit from diverse ideas and experience, yet small enough for plenty of individual attention.
| What you get | Regular | Premium |
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Four 90-minute classes We'll be meeting on 4 Thursday evenings: 10/4, 10/11, 10/25, and 11/1 from 7:00 P.M. to 8:30 P.M. Eastern Standard Time |
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| Partnered exercises for one-on-one help | |
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| Bonus: mp3 recordings of all classes | |
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| Bonus: Class forum for daily discussion | |
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| Premium Bonus: 1-hour consult with Judy Murdoch to develop "Looking Good" message | |
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| Premium Bonus: 1-hour Power Partner Referral class | |
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| Premium Bonus: 30 Phenomenal Ways to Be Memorable E-book | |
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| Regular price: (after September 18) | $179 | $219 |
Guaranteed more referrals in 90-days!
I truly want you to succeed in this program. Referral marketing is the perfect vehicle to help small business owners attract more business and I want you to prosper from the benefits of a strong, referral program. I am absolutely confident that if you diligently attend the classes, do the exercises, and support the customers sending you referrals, you will see a significant increase in the number of referrals you receive within 90-days.
If, at the end of 90-days, you are not getting at least 50% more referrals than you were getting at the time you began the class, you will get a full refund. The 90-day period begins on the day of the last class.
Launch your referral marketing program and have delighted customers sending you all the business you can handle. Complete the application below and you'll be blasting off with us shortly.
my best to you and your business,
Judy Murdoch
Thank you! Once you send it in, I will be contacting you shortly.