You are an innovative business owner offering products and services that may be radically better than what is currently available in the marketplace.
And you've been successful--to a point: your clients and customers praise your products and tell you how much they like using them. You have pages of testimonials from the many delighted clients with whom you've worked--all proof that you're providing something special.
Yet to attract customers you have to attend endless networking events, make cold calls, and spend hours in meetings that go nowhere.
Or perhaps, you've tried the e-commerce route. You paid someone to design a website for your business not to mention monthly fees for search engine optimization, credit card processing, etc. Now you're wondering when the e-commerce miracle is going to hit: When all those cyber-customers are going visit your website and start buying stuff.
Is all this work ever going to pay off?
Even worse, when you do get new business, you tend to neglect your sales and marketing activities because now you have new customers that are keeping you busy. When things finally calm down enough for you to begin working on your business again, you’ve been out of circulation and you’re back to the frantic marketing merry-go-round to attract new customers.
The majority of business owners run their businesses like this for years. It’s exhausting and takes an enormous toll on their health, relationships, and ability to enjoy life.
You don't have to strive and struggle to attract more customers. In fact, I believe that when it comes to marketing...
I know what it's like to feel as though marketing your business is constantly taking two steps forward and one step back. You may be making progress but it comes at a tremendous cost to your time, energy, and sanity. I struggled for a number of years to get Highly Contagious Marketing off the ground before I found what works.
Your business is on a road trip: you have a destination, a timeline, and a plan for getting there. The Marketing Roadmap program is going to give you, not just the map but it's actually going to take you through from where you are to where you want to be.
Think of Marketing Roadmap as the equivalent of having an expert guide who knows the terrain, who can help you find the best places to go, who can help you avoid the problems and obstacles that can ruin your trip, and will enable you to reach your destination within your time and budget requirements.
The program covers three phases: planning, implementating, and optimizing.
As with any trip, you need to develop a plan that covers where you want to end up and how you will get there. In addition, you will want to take into consideration your preferences-sights you want to see, types of places you'll eat at, where you'll sleep, and so on-into account. And you'll need to work within constraints such as the amount of time you have, money, and other resources.
Planning your marketing includes:
Setting your destination and progress indicators. There's a saying, "If you don't know where you're going, anywhere will do" (Frederic M. Hudson). When you plan a trip, you select a final destination along with stops along the way. The same holds for your marketing road trip. It's not enough to know that you don't want to be where you are now. Before you hit the road and take action you need to:
Defining the ideal customers for your business. Ideal customers and clients are genuinely excited about working with you--they value your products and services, and best of all, they often come to you. To do this we will:
Getting crystal clear about what your customers value about you and your products and services. Understanding how your products and services provide unique value to your customers is the core of effective marketing. Your customers need to feel that you understand their situation AND that your products and services are the very best option for solving their problems and meeting their needs. To do this:
Every action you take in your marketing will take into account your ideal customer and the results they value.
Assess your products and services for additional revenue opportunities. When you offer a narrow selection of products within a specific price range, you typically miss numerous opportunities to meet the needs of prospective customers. Prospects who would buy from you if your price was just a little higher or a little lower or if your product was packaged a little differently. To do this we will:
Create a route that will get you where you want to be. When you plan a trip, especially a scenic one, you need to plan a route that will get you there quickly but also allow for unforeseen difficulties and opportunities. In marketing roadmap language, this is your marketing strategy.
And what are your milestones? what progress do you expect to make and by when?
Once we’ve developed a solid plan—a good map of the territory, we can hit the road. In other words, it’s time to implement that activities we’ve planned. You’re at the wheel and making the decisions but anytime you have a question, aren’t sure whether or not you should take a short cut, and so on, I'm right beside you and ready to provide support.
Some of the activities we'll be doing include:
Learning and adjusting as you go is every bit as important as initial strategy and planning. Your customers are live human beings and the marketplace is constantly in change. Although planning is priceless, you need to continually optimize, change, and improve, based on how things are shifting.
Optimizing activities include :
Once you have a marketing system and some products in place, we'll use a simple, step by step process that will help you attract power partners with whom you can collaborate.
We'll meet regularly each month to plan and strategize, discuss specific steps for implementation, troubleshoot problems, and brainstorm.
The cost for this program is $2400 for the six months. You can either pay in one payment, or you can pay $400/month. I accept Visa/MC. This assumes that I will be working one-on-one with one person: the business owner or primary decision-maker.
For partnerships or organizations where more than one person needs support, let's talk and find out what structure is needed.
This program is for those who are tired of struggling to attract customers; who are tired of not having much to show for their efforts. If you want to sell your products and services in a way that attracts great customers, fosters a growing bottom line, and works with your personal style, you want to seriously consider the Marketing Roadmap program.
I want everyone who takes this program to be delighted with the results they get. Why? Because there is no more powerful marketing than referrals from customers who are "raving fans."
If you are not completely satisfied with the results of our work together, I will refund your payment for the current month.
Unconditionally. No questions asked.
Complete the application and send it in. Once I receive your application, I’ll be in touch to set up some time to discuss how I can best help you achieve your business and marketing objectives.
Wishing the very best to you and your business!