I know you’re used to seeing the black and red Highly Contagious Marketing logo. What’s with this MojoZone Ezine? Here’s the Story Once upon a time, my focus was about helping small businesses develop and implement guerrilla marketing with an eye on word-of-mouth (viral). At that time, my brand, Highly Contagious Marketing was perfect! Over…Read More
If you’re a small business owner and want to create information products but are feeling too intimidated to get started, I recommend you try out my foolproof recipe for writing a how-to guide.Read More
The last couple days I’ve been stressing out over whether I should be teaching business owners stuff that I, myself, am still trying to master. Feels more than a little like laying down tracks in front of an accelerating locomotive. Along comes a well-timed article from marketing expert, Sean de Souza reminding me that none…Read More
If you’re the owner of a small business and you’re thinking about creating a product – a tips booklet or an ebook or an audio series – it is easy to feel overwhelmed and discouraged. It’s easy to wonder “how can I possibly compete?”
And you know what? You can’t compete. In fact, I advise you not to even try.
Instead, I suggest you create an information product that is so unique that there simply is no competition. In this article I tell you how (you may be surprised).Read More