How often do you hear a heart-felt “thank you” after you’ve done something for someone.
I don’t mean a perfunctory “thanks.” I mean the kind of thanks that makes you feel like your unique contribution has been acknowledged and truly appreciated?
There’s nothing wrong with a perfunctory “thanks,” it’s certainly better than nothing. But there’s magic in the kind of thanks that says “I appreciate you” because:
- It’s personal.
- Requires conscious thought and effort to express.
- Acknowledges that the other person has done something meaningful.
- Is so rarely received.
And that last point is unfortunate because, as a marketing strategy, it provides a substantive return on a relatively small investment in time and effort.
What if you expressed your appreciation to one person a day? It could be a client or someone else with whom you have a professional relationship. Or it could be a friend or family member. And you did this with no attachment to the outcome?
Try it and see.