In an earlier post (Information Products for an Itsy Bitsy World) I wrote about the way mobile devices will change the way people consume information.
This is also likely to change the practice of creating products that have audiences “start with chapter one and keep going until you get to chapter ten”
It couldn’t happen too soon for me.
Just recently I purchased a highly praised book written by a well-known coaching guru. I bought the book because I want to put one or two new marketing activities in place to become more visible to prospective clients.
But when I opened the book to get going I noticed two things:
- No pictures, graphs, or charts
- The basic book structure was “start at the beginning and go to the end” and you’ll have lots of new business
Argh!!! I have 30 minutes, maybe until my next phone call. I don’t have time to search through your 300-page book to get an answer. Even with an index!
Which brings me to the theme: time to start thinking mod.Not mod as in 1960’s mini skirts, go go boots, and psychedelic patterns. Sorry if the image through you off.Modular as in breaking classes and programs into small, bite-sized chunks that are easy for busy people to find on small screens.
Modular meaning your audience can start at point A and work to point Z if they wish. But they can also start at point P then swing back to B and end with point G.
Modular as in your audience can consumer your product in whatever way is most useful for them at that moment.I personally think this is fun albeit challenging way to think about information products.
Curious what you think? Are the End of Days coming? Or maybe I’m grossly exaggerating the importance of mobile devices and people will keep making money creating 500-page .pdf documents and calling them information products. Share your thoughts on the blog.