In a workshop on small business coaching, my instructor said, “if a business isn’t getting results, start with the owner.”
Before my business could get better results, I needed to look at what I was doing…more specifically…who I was being in my business.
Up until recently, I believed that my business wasn’t doing well because I needed a “magic bullet” strategy or tactic. Once I acquired and applied that magic bullet, VOOM, my revenue would go stratospheric.
I’ve spent a lot of hours and quite a lot of money hiring coaches, taking workshops, and buying programs and here’s what I’ve learned:
- I’ve yet to work with a business coach whose magic bullet ultimately came down to “Get Out There and Hustle Your Ass Off (G.O.T.A.H.Y.A.O.).” The particulars vary; they may be teaching you strategies for social media, or speaking, or product launch but when you get right down to it, you’re making a lot of calls, attending a lot of events, and sending out scads of emails or Facebook posts, or whatever.
- Most coaches were really consultants. Meaning they provided systems and answers rather than guiding me to come up with my own answers.
- The systems, strategies, and tactics are what work for the person selling those systems, strategies, and tactics. The downside is if you aren’t like the person selling the program, it’s likely you won’t be successful.
- There are no quick fixes. Meaning you probably aren’t going to do one presentation or one launch and succeed wildly. Figure at least a year of diligently working the strategy before you begin to see significant results in your revenue.
- Unless the coach/consultant is like me, which has yet to be the case, they don’t have the answers for me.
I’m not writing this to put anyone down. I was a full participant in enrolling in these program. The people selling programs had good hearts and sincerely wanted to help me and some of their clients and customers really did get better results.
I’m writing this because my personality, style, and temperament is such that The G.O.T.A.H.Y.A.O. approach doesn’t fit me. Everytime I implemented this approach I felt like I was trying to be someone I’m not. If I’m uncomfortable I’m not going to be attracting much, certainly not my ideal clients.
In addition, I feel strongly that no one has answers for anyone else other than themselves. If I’ve learned only one valuable lesson from all the work with gurus, coaches, consultants, and teachers, it’s that each of us needs to find our own answers. A great coach or teacher can be invaluable in guiding us but ultimately we need to do the work and come to our own conclusions.
I titled this “the amazing transparent entrepreneur” because I used to be excruciatingly uncomfortable writing this kind of stuff. I was also embarrassed, ashamed, really that here I was calling myself a marketing coach when my own marketing was getting me less than stellar results.
I believe, however, that I cannot be an entrepreneur over the long-run if I’m putting energy into not sharing what’s true.
What I shared here is where I’m at in my business and quite frankly, it’s been a really interesting, gratifying experience to have the insights I’ve gotten over the last six months.
So the new, transparent Judy is here to stay.