I want everyone who comes to my site to leave with something of value. Whether it’s an idea, a nugget of information, a new resource, whatever--I want you to have something you apply right away in your day-to-day business so you begin seeing some positive results.
One of the best ways I know to help folks get results is to learn how to talk with prospective customers in a way that tells the customer immediately what’s in it for them. Because that’s what people you meet really want to know—How will you help me get more of what I want (or less of what I don’t want.)
I never realized before how focusing on pain
is what motivates businesses to act. Judy does an excellent job explaining
how appealing to a problem my customer is experiencing will make my
marketing more effective.
-- Brian DeLaet, President, EduCyber, Inc.
Please take a moment to fill out the form below. Once you do, you will then receive both:
1. Where does it Hurt? How to Use the Language of Customer Problems to Sell Your Products and Services.
This complete workbook teaches you how to say exactly what prospective customers are listening for so that you get their full attention the moment you introduce yourself. It includes a worksheet and step-by-step instructions for creating your customer-centered introduction.
2. Contagious Marketing eZine.
Articles and tips on effective marketing in the real world designed for you, the small business owner. The ezine is packed with creative, practical marketing activities that will help you make the very most of your time and money.
Here's what Rudy Vener, owner of Pizza Galaxy had to say about a recent article:
“Judy, thanks for the recent article about calls
to action. We previously had very disappointing results with a post
card mailing campaign which we sent to hundreds of pizza shops and restaurants.
I realize now that our call to action had exactly the problem you described in your newsletter. We are modifying our post cards to comply with your suggestions.
I expect great results with the next post card campaign.”
Rudy Vener, Pizza Galaxy
Helping pizza shops and restaurants boost sales with online ordering and internet marketing since 2003. www.pizzagalaxy.com
To receive both the workbook and the monthly ezine is a simple two-step process:
The welcome email has a link to download Where Does It Hurt? In PDF format, as well as the Acrobat Reader if you need it.
I want you to know that your email is safe with me. I will never share your email with anyone, for any reason, with the sole exception of if we get to know each other, and I want to refer an individual to you for business.
The ezine comes out monthly, and I also send out reminders of offers and programs.
I wish the very best to you, your family, and your business,